BIG progress has been happening. First, let me share the mood boards. Here are 2 that my fabulous designer from Pink + Lola created. We are going with a combo of both of them. The first one really reflects the modern, minimalist textures I want to represent with SLD, with a little of the glitter gold pop from the second board.
Why am I changing it? Right now, my site and logo – aren’t the best reflection of my personal style and personality. In web design, I am drawn to modern/clean lines. Although I am a fan of color, I like it done in dramatic pops keeping an overall crisp and clean look. Overall, I think my current site is just a little too “girly”. I am not a fan of the bubbly cursive text throughout. (and I won’t even get into the mobile version – or lack there of)
When my clients meet and hire me, they know they aren’t getting this dreamy eyed, pink loving wedding planner. They are getting someone who is likely playing Bob Marley in the background of our meetings and encourages design decisions over Mimosas. Most importantly, they are hiring someone that works like crazy to not only be creative myself, but to drag every ounce of creativity and personality out of them. I want to get know my clients as friends and pull those little nuggets that make them unique and have it shine at their wedding. I like classic style done in new ways, and I try to stray from what is trendy. I believe in inventing vs. replicating. I live in the subtle details, the details that some may not notice but contribute to the bigger picture – An event that everyone remembers.
I can’t wait for my new branding to finally reflect me!!
On a different note, I am off to New York for the rest of the week! I’ll be instagramming the adventure. Follow along ! instagram.com/staceylynndesign